As of October 1st 2008 Hill Country Cattle Co is proud to announce the purchase of nucleolus of the Double S Simmental Donor cow herd and several of the elite producing cow family based brood cows. We have leased the show barn and sale facilities as well as a portion of the farm.

Due to the Shirley family wanting to slow down their involvement with their cattle operation, Hill Country cattle will be able to use the Double S herd as a cooperator herd to utilize and market genetics from their remaining herd of approximately 200 cows. Hill Country will continue to market semen and embryos in the inventory on the donors and herd sires of Double S. We are currently planning our first Bull and Female sale on the last Saturday in March of 2009 with the regular consigners of the Breeders Top Ten Sale Group. Everything will be business as usual with the exception of combining the bull and females together into one powerhouse sale.

Hill Country Cattle will now be able to offer new services, such as custom fitting, donor housing and management, and photography of all breeds for its customers.

We invite you to stop in and view our donors, bulls and show prospects available anytime.

Hill Country Cattle Co. is owned by Johnnie and Vanessa Moore. They have one son, Cody who was born April 5, 2004 and a daughter Kyra that was born on February 15, 2008. Most of their life has evolved around cattle shows. They met at the North American and were engaged at a Jr. Nationals and announced the coming of their first child, Cody, at the Simmental Breeders Sweepstakes. Johnnie was awarded the "Herdsman of the Year" by his peers in 2003 for his work at Double S. He is currently the Vice President of the Kentucky Simmental Association. Vanessa is a store manager for the Tractor Supply Co. (TSC) in Glasgow, Kentucky. Together they have slowly built a herd of Simmental and Simangus females that have not only proved themselves in the show ring, but in the pasture as well. The cattle in the herd are selected for soundness first, followed by cow family and production. We strive to produce cattle that will perform in all segments of the industry, whether it is the commercial or seed stock producer as well as the show ring. We feel that by selecting cattle that are sound from the ground up and mating them to bulls that are commercially and purebred approved, we can produce a product to better the industry. We enjoy showing our cattle and competing with other breeders and use this as a tool to measure where we are in the breed, as well as a valuable marketing avenue.

Vanessa was raised in Hillsboro, Tennessee, where she showed Hereford cattle in 4H and FFA. She competed at Local, State, and National shows with the cattle she raised. She attended Middle Tennessee State University and was on their Judging team while there. Upon graduation, she started her career with Tractor Supply Co.

grew up in Adams Co, Ohio, where he showed steers and breeding cattle in 4H and FFA. He raised Chianina cattle and was a state FFA beef proficiency award winner. He won several championships at the state and national l
evel with the cattle he raised. While in 4H and FFA, he won numerous awards in livestock judging. He was proud to be a part of both a State-winning 4H and FFA team and competed in both national contests.
He attended Ohio State University and continues to work with and support their judging team through workouts provided at the farm. Today he judges many shows in the area to help young people develop their showmanship skills and knowledge of the beef industry. After college, Johnnie managed his first Simmental operation, Topsy Curvy Farms in Batavia, Ohio, where he was able to work with top donors such as the Moon Glow female.  He was also able to produce the TCF Miss Ginger female that was successful in the Triple C herd. He then did some freelance fitting work for many people and breeds across the country until he started working for Double S in 1998. During this time, he acquired knowledge in breeding and marketing from successful operations such as DeRoyal Charolais (Chuck Druin) and Hartman Cattle Co (Mike Hartman and Steve Kruiz.) Knowledge gained from these operations has helped us develop top genetics that can be utilized by many people in all segments of the industry.

  270-434-4661 (house)    270-670-7814 (cell)    270-434-4616 (barn)

Johnnie, Vanessa, Cody & Kyra Moore    
1998 Defeated Creek Rd 
Fountain Run, KY 42133